Bet365 Canada Review

Often referred to as Europe’s biggest sports book, Bet365 is also available in many other countries and is just as big in those as it is in Europe. Bet365 is actually available in over 200 hundred countries and boasts over 14 million customers in total, making it one of the biggest global gambling brands in the world.

History of Bet365

Bet365 was founded in the United Kingdom in 2000. It is licensed by the UK governing bodies as far as sports betting is concerned, but it is licensed by Gibraltar for the other areas of the site, which include its casino and its poker room. Bet365 had the humblest of humble beginnings, but a year later, following a huge loan from the Royal Bank of Scotland, it was able to grow into a fully fledged competitor in a gambling market that was becoming increasingly populated, and within a couple of years it had established itself as one of the best sites in that market.

Bet365 used to operate a few small betting shops as well as its online business, but in 2005 they sold all of these to Coral and focused entirely on being an online gambling site, which they remain to this day. Bet365 are often considered to be one of the pioneers of online sports betting, helped in no small part by the fact that they were the first company to offer live betting. This feature allowed customers to bet on active markets during live games, and although this has since been adopted by all other bookmakers, Bet365 is still considered the best when it comes to live betting.

Having been around the gambling industry for some time, we are no stranger to Bet365. We ignored the site for many years and gave it no more than a cursory glance, but we eventually decided to check it out for the sake of this review, and we’re happy that we did.

The Bet365 website is busy, to say the least. There are dozens of live betting markets, upcoming markets and more on the main pages, and there are also live games playing out in the top right hand corner of the screen. Their goal was to offer gamblers everything they could need, much like a betting shop that has banks of screens showing games from around the world that punters can gamble on. They live stream everything from soccer and basketball, to pool and athletics, and you can choose what you want to watch. We love this feature and as it’s not very intrusive, once we tired of it we simply minimized it and moved on.


The bonuses on Bet365 are one of the things that helps it to stand out from the crowd. These change all of the time, but they are always competitive. The new member bonus is usually a 100% matched deposit bonus, which means that whatever you deposit, it will be doubled. The added cash will be available to you in the form of Bonus cash, which you need to play-through before you can make a withdrawal (otherwise gamblers could make a steady profit from simply depositing and immediately withdrawing).

High rollers are also treated to extra bonuses over the course of their membership, as Bet365 like to reward those who bet big and often, but this doesn’t usually apply to small stake players. Unfortunately, this is so often the case with sports books, but if you would like a little extra bonus then simply stop playing for a few weeks. Bet365 may then email you, offering you a bonus to bring you back to the site. This tactic is employed by the majority of sports books and it is a good way to effectively take advantage of a second new member bonus, even though you’ve been a member for some time.

Markets and Features

Bet365 has every sport you could hope to find, and there are usually plenty of markets available on each game, race or event. At first you will see the fixture or event only, but if you look to the right of it then you will see a number. This denotes how many other markets there are on that particular event and if you click on it, then you will bring those markets up.

All events are also available for live betting, but you have to click on the “Live Betting” tab to enter this section. Bear in mind that if you are watching a game streamed through Bet365, there might be a small delay, and also remember that from the moment you place your bet to the moment they accept it, there is a pause of at least 5 seconds. This is there to stop you from “cheating”, otherwise you could place a bet on the “next goalscorer” in a soccer match as soon as someone won a penalty. Once a major event happens, such as a penalty, a score or anything else that will effect the markets, then those markets are temporarily suspended. Your previous bets are still fine, of course, but it means you will be unable to bet during that time and will have to wait a few seconds or minutes for it to become available again.


It isn’t hard to get the basics right and to offer a little extra, and Bet365 does all of that. The interface is packed, but easy to navigate, there are plenty of bonuses and the live betting is quick and easy. If we were to nit-pick, we would say that the customer support could use some updating. They seem to have fallen afoul of the “big company” syndrome, which leads to somewhat disinterested customer support, but there is usually never any need to contact these guys anyway.

Overall, for the few people out there that have yet to try Bet365, we recommend that you give it a go.

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