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Since the invention of the smartphone, social media has become paramount to everyday life, giving us access to people, entertainment, a multi-player gaming environment and constant interaction. From an industrial point of view, social marketing is now the number one avenue for promoting businesses. But for real money casino apps, that path is largely blocked.
A study by Statista Research & Analysis released earlier this year indicated that social networking outlets like Facebook and Twitter would continue to attract an exponentially growing number of users over the coming years.
In 2010, the report showed 970 million people around the world accessing social media. That number doubled to 1.91 billion in 2014, rising further to 2.34 billion in 2016, with potential to reach 2.95 billion by 2020. Facebook remains the top dog in the social networking field, reporting a staggering 1.71 billion monthly active users.
IMG Statista Social Media Users
Industrial marketing teams, both for long established businesses and entrepreneurs, are well aware of the fact that social media is so vastly popular with their target audience.
According to a Hubspot report published in 2014, 92% of all marketing teams surveyed indicated that social media is vital to their business, and has helped increase exposure for their respective brands. 80% said they’ve experience increased traffic due to their social marketing efforts.
Mobile Casino Apps Left Wanting
Throughout it all, there’s one industry that’s been left out on the cold. In most regions, real money casino apps are blocked or banned from advertising via social media. Networks like Facebook and WebChat make a point not to encourage gambling on mobile casino apps, while China’s immensely popular Wiebo prohibits any form of wager-related advertising.
The reasoning is simple enough. Despite gambling being legal – once a person reaches a certain age, of course – there’s an overwhelming perception that its bad for you. It falls under the same reasoning that saw a prohibition against cigarette advertisements in the 1970’s, which had a lot to do with potentially promoting age-restricted activities to minors.
Copula Marketing Firm Has The Solution
One marketing firm believes its got a solution to the problem. Emmanuel Vivas, founder of digital market firm Copula.ph, told Stephanie Raquel of CalvinAyre.com that operators can avoid any legal ramifications by taking a more subtle, indirect approach to promoting their mobile casino apps on social media.
Vivas used online bookmakers as a prime example, explaining that they can open a social media page promoting a team or event series, rather than the actual betting service. It would provide a forum for discussion among fans, where operators could post textual advertisements, rather than direct social marketing ads.
He suggested that operators not “look into marketing directly to social media but more on gathering the people who are interested in like teams of sports”, particularly those whose interests lie with gambling on those sports. “In that way, we get a lot of people who are interested, and, at the right moment when these teams are playing, you can send a message to these fans, and they go to this place, and they can support them by making a bet.
“These are very legal and not connected to betting or wagering,” said Vivas.
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